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Confessions of an Advertising Man book

Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man



Download Confessions of an Advertising Man

Confessions of an Advertising Man David Ogilvy ebook
ISBN: 9781904915379
Format: pdf
Page: 192
Publisher: Southbank Publishing


Confessions of an advertising man - David Ogilvy. David Ogilvy had been in the advertising business only 15 years when he wrote “Confessions of an Advertising Man” in 1962. Just finished reading this excellent book by the legend himself. ͘대 광고의 아버지라는 수식어가 따라다니는 데이비드 오길비가 쓴 책이다. I must say this is a much more entertaining read than "Ogilvy on Advertising'. And what I want is younger men. Can advertising add value to a product? In his books Confessions of An Advertising Man and Ogilvy on Advertising, he demonstrated his expertise by giving away valuable information. Å '12.12.9(P343) CONFESSIONS OF AN ADVERTISING MAN. I think it can, if our perception of the value of the product is changed by the advertising, then it has added value, and this is the assertion of Rory Sutherland, a self-described “Ad Man”. To sum it up, you can benefit from reading David Ogilvy's Confessions of an Advertising Man. Women, younger man, cougar Confessions Of A Cougar: Why I'll Only Date Men Half My Age · See Princess Madeleine Of Sweden's Wedding Gown! ʷ는 엄격히 원칙에 충실하면서도 세련된 켐페인을 수없이 많이 성공시켰다. I'm clearly in touch with what I want. A former student emailed me recently saying he was thinking about getting into advertising and asked if I could suggest any books to him. I take the view that public relations should be handled by the manufacturer himself, or by specialist counsel,” – David Ogilvy, Confessions of an Advertising Man (1963).

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